Thursday, 10 April 2014 00:00

Ten Click Baits We Would Never Use on Our Science News Site

Written by  ASCB Post Staff
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baitPhoto Credit: Laura GilmoreThere is this awesome technology site called The Verge. How awesome, we can barely tell you although we can reveal a recent The Verge top story: "'Captain America 3' to hit theaters on May 6th, 2016." Save the date. What makes The Verge so additionally awesome, according to the New York Times, is that The Verge belongs to Vox Media, the General Motors conglomerate of the New Digital Media Age. "Vox Takes the Melding of Journalism and Technology to a New Level," says the Times. (Our "snark" meter is broken. Is that headline ironic or puff?)

No sooner had we heard about the discovery of sliced bread than we learned that writers for The Verge are not allowed to see their "hit" statistics, a revelation unearthed by Mary Clare Fischer for the American Journalism Review (which is published by the Philip Merrill College of Journalism at the University of Maryland. Go, Terrapins). Fischer writes, "Editors at The Verge said they don't share detailed site metrics with writers because they want them to cover what's important, not just what's trendy."

Here at the ASCB Post, we couldn't agree more. As a science news website serving the cell biology research community and the general public interested in the marvels and health implications of basic cell science, we would never let our writers pander to Google Analytics or any other "hit" metric. To reiterate that principle, we quickly called an Editorial Meeting and formally outlawed "click bait." The ASCB Post will never use the following stories.

Click Baits You Will Never See on the ASCB Post

—You Won't Believe What this PI Did
—One Trick That Will Let You Leave the Lab at 5pm
—This Might Be the Most Terrifying Centrifuge Recall Ever
—Ten Things You Didn't Know You Could Do with a Pipette
—25 Adorable Organelles
—13 Fun Things to Do with Liquid Nitrogen
—These Protocols Are Illegal in 11 States
—Ten Things Obama Doesn't Want You to Know About PCR
—Strange Law That Allows You To Bypass Peer Review and Publish Your Paper in Nature
—Impossibly Cute Baby C. Elegans Video
—A Surprising Reason Why Reviewer Three Hates You

Nor we would promote such wicked time wasting through social media. (Follow us on Facebook and on Twitter.)