ASCB's Public Information Committee (PIC), the longtime producer of Celldance, is now a microscopic motion picture producer. For Celldance 2014, PIC will commission three "Tell Your Own Cell Story" videos at $1,000 each to be shot on location in the labs of ASCB members. "In a very modest way, we are looking to underwrite cell biology films that balance an accessible narrative, rock-solid science, and awesome imagery," says PIC Chair Simon Atkinson.
The three Celldance Studios video productions are aimed at classrooms and the whole world, Atkinson says. The three ASCB-commissioned labs will deliver a rough-cut of their video to Celldance Studios (i.e., PIC), which will provide post-production services before unveiling the cell story videos at a special live online press conference and at the ASCB/IFCB 2014 Meeting in Philadelphia.
Celldance Studios will directly solicit Tell Your Own Cell Story proposals from ASCB member labs known for their high-quality imaging. "In addition, we are also seeking self-nominated proposals from ASCB member labs," says Atkinson. The deadline for pitching your Tell Your Own Cell Story video proposal to Celldance Studios is July 31. Once commissioned, then each of the three ASCB member labs will be expected to deliver a rough-cut video by October 31.
Serving as chair of Celldance Studios is Duane Compton, who outlined the purpose behind the Tell Your Own Cell Story commissions. "As cell biologists, we visualize cells through microscopes and tell stories using video microscopy about how cells move, communicate, and divide," Compton explains. This knowledge illuminates how our bodies grow, develop, and function normally. "These stories also reveal how changes in cell function lead to cancer, neurodegeneration, and birth defects," he added.
Helping labs tell their own cell stories by up-front financing of videos appealed to the PIC as the best way to position Celldance outside the increasingly crowded video contest field, according to Atkinson. "We want to underwrite and promote high-quality video microscopy that shows the essential workings of this most important basic unit of life—the cell. By going directly to ASCB member labs known for their high quality video microscopy, we hope to commission films from some of the leading microscopists working today. By leaving it open to any ASCB member lab to pitch us a proposal, we hope to keep an eye out for new talent," says Atkinson.
For complete information and more details on Tell Your Own Cell Story and the Celldance Studios 2014 Commissions, go to www.ascb.org/celldance.