Dear ASCB Member,
Like all of us in the research community, you know that there's a right time and a right place for publishing your data. For work that's complex, that's innovative, and that demands close attention from peers who understand firsthand the experimental challenges inherent in basic cell biology, there's one outstanding journal—the ASCB's own, Molecular Biology of the Cell (MBoC). MBoC is where your work gets noticed by people whose opinion in our community matters. "Did you see my paper in MBoC?" is what I hear from colleagues whose work I follow closely.
Looking back through MBoC, here are some names, among many that I recognize and respect: Liz Blackburn, James Nelson, Tom Pollard, Randy Schekman, Bob Goldman, John Pringle, Sandy Schmid, Dyche Mullins, Marilyn Farquhar, and David Botstein, along with many other thought and practice leaders in science. Lists are always misleading—for one, I may have left your name out—but this should give you some idea of the caliber of MBoC contributors. A look at recent MBoC tables of content will give you a sense of the increasing breadth of subject matter these days as the old lines between fields blur while new technologies and new disciplines tackle the central problem of understanding cell mechanisms, internal and external.
Publishing MBoC is one of the great things ASCB does for the cell biology community. And as an ASCB member, not only do you receive a free subscription to MBoC, but you also benefit from a 20% discount on page charges when you publish in the journal.
And that's why I am writing. I want to encourage you to submit your next research article to MBoC. I'm also urging you to become an advocate for MBoC. Talk to your lab members. Talk to your colleagues in your departments, divisions, or institutes. At your next Gordon Conference, or Keystone Meeting, or NIH study section, put out the word: "Did you see my paper in MBoC?"
For those who love bullet points, here are some excellent reasons to publish in MBoC:
The next time we meet at a conference or at the ASCB Annual Meeting, you can put me on the spot with "Did you see my paper in MBoC?" But in fairness, bring a PDF of your MBoC paper on your tablet or smart phone. There is much to read in every issue of MBoC, and the ASCB President has the right to refresh her memory. Seriously, your best work belongs in MBoC. Your ASCB colleagues are waiting to read it.
Thank you for your support of MBoC.